![]() Another one of the variants will be a Swiss movement dive watch with that rare complication. One of the models will have a rare complication that has never been assembled in conjunction with a tourbillon. ĮRA's next three watch models will be launching in Spring 2019. Leo David from The Coolector calls the watch a groundbreaking timepiece as it allows consumers to buy a high-end caliber tourbillon at an accessible price. The ERA Prometheus was ERA's first watch line which launched on September 2018. In 2019, ERA continues to grow in the microbrand and direct-to-consumer space that are threatening established consumer brands. In September 2018, ERA launched their first watch line on the Kickstarter crowd funding site and raised $2,000,000 USD in a couple of months. Riding the wave of this "profound shift in the consumer-goods sector", Galarza started ERA "to bring down the cost of haute complications and features that you would only see in absurdly expensive timepieces and make them more fairly priced in an industry rife with price gouging." Īlthough "the microbrand scene sought to undercut the traditional retail watch sales environment", Galarza particularly sought to expose the Swiss monopoly on tourbillons and other high-end complications. ![]() ![]() During this time an "explosion of different micro-brands for gadgets, apparel, cosmetics, furniture and food" was particularly visible on Instagram and Facebook. ERA Timepieces, a direct-to-consumer and microbrand company, was founded by Michael Galarza in 2018. ![]()
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